Presented by Richard Pimblott & Stuart Diamond, The Socialisers and Marta Bochniewicz, IKEA
The explosion of image sharing on social media provides brands with new ways to explore their relationships with the world.
Understanding the millions of images posted each day allows brands unparalleled insight into what they mean to their audiences and how they impact customers lives by considering their attitudes, passions, motivations and behaviours.
Using image recognition technology, machine learning and AI, The Socialisers and IKEA have developed a tool to analyse social imagery and comments at scale – think 200k+ images per month!
Analysing user generated content in this way opens a window into an increasingly rich and visual universe – one that is spontaneous and unsolicited.
In this session you’ll learn:
- When, where and how consumers connect with Ikea and how this is evolving.
- How customers share their brand experience.
- The types of products that people engage with emotionally enough to share.