APG West presents Social Media Grows Up – This event has been cancelled
Somewhere along the way, social media got serious.
It started out as a place to keep up with friends and share what we were doing. Now it holds the power to elect presidents.
Social media is growing up, and maybe these are its teenage years. Facebook is 14 years old. Twitter nearly 12. And like any adolescent, social is experiencing a period of change. We have fake news and filter bubbles. Attention spans and algorithms. Information overload and identity politics. Things are getting a bit complicated and intense.
At this event, four brilliant brains and speakers discuss some of the issues associated with social media’s adolescence, offering a mix of inspiration, practical advice and a little light relief to help our industry respond.
Vikki Chowney is Chief Content Strategist at H&K and will show how brands and agencies can account for the growing impact of influencer marketing on our opinions, decisions and lives
Amy Kean is a digital strategist and author who will talk about crowdfunding and the power of social to shape and change social attitudes
Fern Miller is Chief Strategy Officer at DigitasLBI and will talk about how marketing can help make the internet great again
Julia White is Head of Entertainment & Lifestyle Partnerships at Twitter, and will share advice for brands trying to navigate the volatile world of social media marketing
Join APG West and some of the best industry talent as we cope with social media’s hormonal surges together.