Presented by Search Star
In an age when the amount of content data out there is increasing exponentially, simply creating more online content is no longer an effective brand building strategy.
During this session attendees will learn how they can better use Facebook to better activate the ‘passive shopper’. Using best practice examples and case studies, Search Star will demonstrate that quality and relevancy of content is more important now than it’s ever been.
Beyond that, attendees will leave with a better grasp of the pitfalls of brand and performance advertising on Facebook, and how success shouldn’t always be measured against traditional metrics.