Presented by Adam Knight – Cofounder at TONG Digital
Calculating ROI on social media spend is a headache. Yet advances in the ability to directly link social content with eCommerce are making this easier and easier. Nowhere is this more true than in the world’s largest online retail market, China.
Worth a total of $1.1 trillion annually (roughly 3x the size of the US market and 10x the UK market), Chinese ‘social commerce’ is leading the world in terms of scale and innovation. The platform on everybody’s lips at the moment is WeChat; with almost 1 billion monthly active users and a 95% penetration rate in key cities, WeChat has evolved into THE place to be for brands looking to expand their presence in China.
Beyond the big multinational brands, recent regulatory developments in cross-border eCommerce have created a unique opportunity for smaller foreign companies to enter the market in a lean manner, testing the water while building awareness simultaneously. It is now possible for brands of almost any size to launch a WeChat account, build a following, and generate eCommerce sales in just a matter of weeks.
This session will cover all you need to know to get started in this hugely important market. After an initial introduction to China and the world of WeChat, we’ll dive into the practicalities of setting up an account and storefront, producing content, working with Chinese bloggers, taking payments and delivering your products.
This session is suitable for brands of all sizes, whether already transacting in China or not, and will provide you with the toolkit to go away and launch your own China market entry strategy.
Business West – Helping Businesses to start, innovate and export.