Presented by True, Digital Marketing Agency.
In this session, experts from digital marketing agency True will help you step off the ‘stuff-generating’ treadmill and see how a more strategic, creative approach to your social activity can bring you better results.
It’s 3 years since strategist Mark Schaefer coined the phrase “content shock”.
Since then, the volume of content online has continued to exceed our ability to consume it. Brands are publishing more as people share less of what we make. We’re filling social feeds with a tsunami of stuff.
As content creators, it’s time to prioritise value over volume. Quality, relevance and timeliness matter more to people than quantity ever will.
So how do you make social more valuable for brands and their customers?
Join three True experts and learn how to cut through the noise with simple, smart ideas – some on the tightest of budgets.
You’ll see how traditional London brewer, Fuller’s made Father’s Day one of the busiest days of the year for their pubs. How one of the UK’s biggest shopping malls, Manchester Arndale, harnessed the power of micro influencers to claim their place at the heart of the city for fashion shoppers. And you’ll gather inspiration from great social campaigns around the world.
See you there!!