In this panel session including speakers from a variety of sectors, ranging from financial and professional services to digital industries, international UX design agency, Nomensa will tackle the challenges that B2B social media brings as well as the opportunities.
B2B social media is hard and our expert panel will be sharing their experiences and views on how to make the biggest impact in business. There will be a real focus on how you can marry social insights and paid opportunities to support key organisational goals. We’ll be covering:
- Where to start with social insights
- Why you need to know your audience and have a plan
- What paid activity (and channels) you should consider
- How (and when) to get stakeholders involved
- Measuring success
If you feel like you have spent a lot of time and money on social media with very little return, then this session is one that you won’t want to miss. It’s a panel discussion that is open to anyone working in the B2B space but in-house practitioners in particular will benefit from the experiences and insights shared.
Event Host: Peter Kay, social media strategist for international UX design agency, Nomensa
With an Intensive Care Nursing (ICU) background Peter brings a unique perspective to social media that is informed and guided by his training in sociology, psychology and their practical application in a data-driven technologically supported acute medical setting.
Peter is passionate about the business implications of an ever-increasing digital society and the behavioural data that it creates; translating that information into business opportunities for those he works with.
Peter’s experience has seen him advising companies and organisations across a broad range of B2B and B2C sectors as they strive to understand the impact social media communications is having. With 10 years in nursing and just over eight in social media he could be described as a veteran (although he would prefer the term a very experienced practitioner) in a relatively new discipline.
Peters brings a practical approach to his work that sees him delivering social media strategies that support Nomensa’s user experience team throughout the whole design process.
Nomensa is a strategic UX design agency that combines expertise in psychology, user-centric design, accessibility and technology to create groundbreaking digital experiences.