SMW Bristol: The Narrative Gap – narrow the distance between the story you want to tell and version your audience hears.
Hot off the heels of the sell-out Social Media Week 2018 session ‘Content Shock’, True Digital are back for Social Media Week 2019 with a powerful presentation on how brands can bridge ‘The Narrative Gap’ followed by a panel discussion.
The Narrative Gap is the distance between the story businesses want to tell and the story that is heard, or simply not heard at all by its customers.
Success in social media is yours if you truly know who you are and what makes your audience tick and you can marry these two things together in perfect harmony.
In this session, an expert team from True will help you close the narrative gap, sharing:
- Practical techniques to define what your brand stands for
- Quick and easy ways to gain meaningful audience insight
- A social strategy playbook to help you cut through the noise
The presentation will be followed by a panel reaction and open discussion with marketing leaders from major brands based in Bristol including:
Kate Strange , Director of Brand and Marketing, Sustrans
Samantha Nicol, Head of Innovation and Marketing, Bristol Energy
Lizzie Taylor, Head of Marketing, The Mall at Cribbs Causeway
You’ll come away with tried, tested and trusted skills to put into action right away. And you’ll gain insight to experiences from brands from a range of different sectors. Don’t miss it.
About True Digital
True is an independent digital marketing agency. We help people profit from the limitless possibilities of digital by creating brand-building experiences and results driven marketing.