With so much digital noise out there, how can brands deliver experiences that capture their customers’ attention?
Use of play to power learning is a tried-and-tested technique, because participation in games helps us to build stronger memories. With recent research showing how much influence memory-building can have on brand choice, campaigns that encourage play should be a key tactic in every marketer’s toolkit.
Alexei Lee, Head of Comms at Fat Media and Dr Panagiotis Petridis, Senior Lecturer in Gamification at Aston University will deliver this workshop, which aims to bring together specialists from behavioural science, gamification, and marketing. They will explore how online games can be used by brands to build stronger connections and motivate action among their customers.
What you will get from this event:
- Understand the theory behind the power of play
- Discover how play techniques can be applied to deliver better marketing
- Learn how to quickly launch game-led digital campaigns using Lead:famly
Fat Media is a multi award-winning website design and digital marketing company recognised as the ‘go to’ company for high-end website design, development and tactical digital marketing campaigns.
Fat Media’s award-winning web design and digital marketing experts have helped hundreds of local, national and even international clients achieve new levels of success through superb new site launches, innovative digital marketing campaigns and intelligent, measurable search engine optimisation strategies.
You can read more about Alexei and Dr Panagiotis here.