People want to see themselves reflected in media so being aware of the diversity within your target audience is important. Simply adding diverse ‘token’ content designed to sell more products can be seen as inauthentic. Brands today are being held accountable for their actions more so than ever before.
Examples include Pepsi’s 2017 Kendall Jenner ad or the H&M ‘monkey’ hoodie.
In this talk, we will cover how marketers can be part of the movement for inclusive marketing using social media. This will be mainly focused on ethnic minority groups and will also cover the intersections of marketing to include other oppressed groups.
About The Social Detail
The Social Detail delivers simple and effective social media strategy, management and content for small to medium sized businesses. The Social Detail was founded by Joyann (Aka Joy), a psychology graduate and social media expert.
You can read more about Joy here.