Social media continues to be a major influence on attracting visitors to a destination. Yet with the variety of social media platforms around the world, changing algorithms, and non-stop parade of food images, it is increasingly difficult to capture the food lover’s eye. Social media, and how consumers are using it, is changing. In this session, you’ll hear from Shonette Laffy, who oversees the social media strategy for Visit Bristol. She’ll share her secrets about how the social media game has changed and what is working today to promote her destination and its food and drink to locals, visitors and potential travellers alike.
Destination Bristol aims to deliver a marketing programme which inspires visitors and differentiates the city region from its competitors, exploiting the unique character and its internationally recognised icons. Their overall aim is to increase day visitors and overnight stays to Bristol.
You can read more about Shonette here.