Social media continues to be a major influence on attracting visitors to a destination. Yet with the variety of social media platforms around the world, changing algorithms, and non-stop parade of food images, it is increasingly difficult to capture the food lover’s eye. Social media, and how consumers are using it, is changing. In this session, you’ll hear from Shonette Laffy, who oversees the social media strategy for Visit Bristol. She’ll share her secrets about how the social media game has changed and what is working today to promote her destination and its food and drink to locals, visitors and potential travellers alike. There will also be a panel discussion with the people behind some of Bristol’s best food & drink social media accounts including:
- Naomi Sandercock from Pieminister
- Helen Sharpe from 1766 Bar + Kitchen at Bristol Old Vic
- Anna Blightman from The Old Market Assembly/Canteen/No.1 Harbourside
Through its VisitBristol and MeetBristol brands, Destination Bristol delivers a visitor information and marketing programme which inspires visitors and differentiates the city region from its competitors, exploiting the unique character and its internationally recognised icons. In tandem their overall aim is to develop a sustainable visitor economy for the city region, increasing staying and day visits while supporting and developing opportunities for local businesses.
You can read more about Shonette here.