The 50+ demographic is the fastest growing group on social media and have the highest levels of disposable income in the UK. Like the perennials in your garden, they grow stronger each year but are perhaps the age group we take for granted in our marketing. In this presentation and panel discussion, we look at how the 50+ demographic are using social media and how we can use it most effectively to reach them as consumers.
Steven Manser – Senior Marketing Manager at SunLife
Fiona Weller – Creative Partner at True Digital
Jane Silk – Head of Research and Training at Silver Travel
This event will be led by Heather Cowper, who is a leading UK travel blogger at Heatheronhertravels.com.
You can read more about the panel here.