The business benefit of having a personalised content strategy is abundantly clear. In a recent Salesforce survey, 65% of customers said that targeted content influences their brand loyalty, and 52% said that they would switch away from brands that don’t tailor their communications.
However, whilst many brands already recognise that harnessing the information and data they hold about their users and customers is both valuable and important, not all are managing to deliver successfully on their ambitions or to utilise the potential it has to offer.
We understand that getting up close and personal with your customers requires a complex blend of creativity, technology and strategic acumen; combined with an intimate understanding of your customer’s tastes and motivations.
Great State has helped clients like the Royal Navy, Aston Villa and Versus Arthritis deliver award-winning, highly-targeted content for their carefully defined, diverse audiences, ensuring our results resonate every time, whether via web, apps, ChatBots, Voice or AI.
At this session Jack Ashdown, Creative Director will reveal the keys to our success.
You can read more about Jack here.