How can digital marketers and influencers get the best results from social platforms without compromising their success and their audience? Should an ethical code govern how social platforms are used? Are professionals and influencers acting responsibly?
Chaired by ethics guru Claire Walker FPRCA, CEO, Firefly Communications, a panel of experts will debate the optimum ways to engage responsibly with influencers and audiences via social and what best practice could, or should, look like.
Tim Arnoo, Founder, Fanbytes, and digital marketer Rax Lakhani CPRCA, will be sharing engagement tips with a focus on winning the hearts of millennials.
Dr Helena Lewis-Smith, Senior Research Fellow at the Centre for Appearance Research, will put influencers and digital marketers under the spotlight, and consumer views will be represented thanks to research from e-Consultancy’s Influencer Intelligence report.
With advocates for maintaining the freedom offered by social media at all costs, and others cautioning about the pitfalls including the rise of mental health, it promises to be a lively debate.
Delegates will leave with some fresh ideas on how to engage responsibly, and effectively, via social channels. Join us to learn some new tricks and to help shape an ethical code for the industry.
Chair & Panellists:
- Chair – Claire Walker FPRCA, CEO, Firefly, PRCA Professional Practices Committee Chair
- Dr Helena Lewis-Smith, Senior Research Fellow at the Centre for Appearance Research
- Digital Marketer – Rax Lakhani CPRCA, Co-Chair PRCA Diversity Network
- Researcher/Author – Sarah Penny Head of Content, Influencer Intelligence/eConsultancy
- Influencer and Digital Marketer – Tim Armoo, Founder, Fanbytes, experts in Snapchat, Instagram and TikTok
The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners.
Operating in 66 countries around the world, the PRCA has offices in the UK, Singapore, and Dubai. It also manages ICCO, the umbrella body for 41 PR associations around the world.
The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.