It’s a jungle out there and social media platforms provide an effective habitat for both the predator and the prey. Under the expert leadership of Claire Walker FPRCA, CEO Firefly Communications and PRCA Professional Practices Committee Chair, panellists will debate if a compulsory ethical code should govern how professionals and influencers use social platforms. If so, what might it comprise and how might it affect the behaviour of those operating in this space.
Influencers will come under the spotlight from research representing consumer views and those of digital marketers. With advocates for maintaining the freedom offered by social media at all costs, and others cautioning about the pitfalls including the rise of mental health, it promises to be a lively debate. Delegates will also be invited to share their views. Will it result in delegates leaving with a set of golden rules? Join us and find out.
The PRCA is the world’s largest PR professional body, representing well over 30,000 practitioners.
Operating in 66 countries around the world, the PRCA has offices in the UK, Singapore, and Dubai. It also manages ICCO, the umbrella body for 41 PR associations around the world.
The PRCA promotes all aspects of public relations and communications work, helping teams and individuals maximise the value they deliver to clients and organisations.
The Association exists to raise standards in PR and communications, providing members with industry data, facilitating the sharing of communications best practice, and creating networking opportunities.