The first thing to note about social selling, is that it isn’t really about selling at all! It’s about establishing a brand, focusing on the right prospects, engaging with content and building relationships. In this back-to-basics session Luan Wise will be sharing top tips for leveraging your social networks for business development.
During this session you will hear:
- What is social selling
- Social selling approaches by platform (LinkedIn, Twitter, Facebook and Instagram)
- How to engage your colleagues with social media and social selling
Luan Wise is a chartered marketer with more than 20 years’ experience in agency, client-side and consultancy roles. She has worked across a variety of sectors including office supplies, postal services, recruitment, manufacturing, higher education, and professional services – for household names such as Royal Mail, Hilton and University of Cambridge to the kinds of companies that are big in their field but unknown to the wider world. You can read more about her here.