Like many industries, the media landscape is going through a digital transformation which is changing the way news rooms operate.
In this seminar we will share insight into the day-to-day working environments of digital editors and journalists to help brands and individuals tailor their pitches to get coverage across digital platforms and social media channels.
To facilitate discussion, we will also hold a panel with industry leaders to find out best practises for running digital PR campaigns and how they can drive results. We will also hear from key journalists about the perfect ingredients that makes a strong press pitch.
The panel will be hosted by Rachel Picken, Chair of CIPR South West.
Jack Peat is a business and economics journalist and the Head of Digital at 72Point
He works alongside clients to fulfil their SEO, social media and digital publishing goals as well as overseeing strategy and publisher relations. He also edits The London Economic and contributes to The Independent, Huffington Post and VICE and has a Masters in Journalism from the University of Newcastle-upon-Tyne.
Adam Crowther – Presenter for BBC Upload on BBC Radio Bristol
Adam has worked in some of the UK’s busiest newsrooms with some of the most successful social media brands in the BBC. From leading the transformation of BBC Breakfast’s social media strategy or helping to pave the way with the award winning BBC Radio Bristol social media team Adam has helped news teams to embrace digital storytelling. He is currently the presenter BBC Upload, the BBC’s next big platform for new talent and storytelling. The show is a front door to the BBC for digital storytellers.
Will Guyatt – Communications Director, Ecotricity & Director, Media Guy Ltd
Will is responsible for communications at the pioneering green energy business Ecotricity (ecotricity.co.uk), and works closely with its founder, Dale Vince. With almost 20 years of media and communications experience, Will has had stints at several of the world‘s largest digital media groups – Future PLC, LADbible Group and Ziff Davis Inc, as well as time working for Instagram, Facebook and MySpace. He also advises senior business leaders on their public profiles through his Media Guy consultancy, and is the Technology Correspondent for LBC – the UK’s largest commercial talk radio station.
More speakers to be announced soon.
Founded in 1948, the Chartered Institute of Public Relations (CIPR) is the Royal Chartered professional body for public relations practitioners in the UK and overseas. The CIPR is the largest membership organisation for PR practitioners outside of North America. By size of turnover and number of individually registered members, they are the leading representative body for the PR profession and industry in Europe.