The IPA presents member agency, Social Life, who will look at the paradigm shift toward Stories and away from feeds in social. They will demonstrate some of the ways in which the agency has taken advantage of and contributed to this change in behaviour with some of the best Instagram Stories of the past two years.
The Institute of Practitioners in Advertising (IPA)
UK advertising agencies are fast-paced, dynamic and produce advertising, media and marketing that is the envy of the world. That’s why they have us – The IPA. We voice concerns, showcase work and continuously develop skills to keep our member agencies at the top of their game. We are the people behind the people who make UK advertising what it is today, and shape what it will become tomorrow.
Social Life is the next generation of social media marketing: 100% social from the ground up; the experts in bringing young audiences together with the world’s biggest entertainment brands.
Through our principles of innovation and reward, we deliver premium social media creative aligned with the highest standards of production to generate authentic, algorithm-breaking content.
We were formed by former BBC Radio 1 social media producers in January 2014 and have since recruited an ever-expanding team of X-Men-level internet skilled producers, designers, community managers, data analysts, paid spend experts, strategists, and creatives out of our offices in London and Los Angeles.