The term ‘social commerce’ was first coined by Yahoo in 2005. With the rise of influencer marketing combined with the trend of ‘flipping’, selling items online has become a key way for brands and consumers to make money in 2019.
Described as eBay meets Instagram, Depop is a mobile space where you can see what your friends and the people you’re inspired by are liking, buying, and selling. Depop is home to 10 million+ stylists, designers, artists, collectors, vintage sellers, sneakerheads and more.
In this talk, Yoann Pavy, Head of Digital Marketing at Depop will discuss how social commerce has changed over the last 10 years and how customers have now transitioned into the sellers using social media.
You’ll hear about:
- How Depop created a community-driven fashion platform for Gen Z
- The demise of fast fashion and the rise of second-hand clothing
- The future of social commerce
Depop is powered by 80 employees working in our London HQ and offices in Milan and NYC. We practice what we preach and are active participants in independent creative entrepreneurship. We’re a company of photographers, DJs, illustrators, jewelry makers, painters, music producers, globetrotters, writers and activists, joined together by passion for our product and obsession with community.
You can read more about Yoann Pavy here.