We all love social media but the reality is sometimes un-thought out posts can backfire.
By being prepared you can act quickly to minimise business impact, avoid regulatory sanctions and reputational harm and with clever management can turn a crisis into an opportunity.
This event is aimed at senior decision makers and content creators looking to protect the brands they work with.
This practical session is bought to you by Foot Anstey and Wild West Communications – with both legal and PR specialists, we look at case studies to cover:
- Crisis management – responding efficiently to a social media crisis incident
- Communicating with customers, employees, shareholders and other stakeholders
- Dealing with the press and media
- Crisis planning and prevention
- Upskilling your employees and managing the repercussions of misuse
- Rebuilding a reputation after the crisis
This unique partnership offers both a PR and legal perspective on handling a crisis and minimising any impact on your hard-earned reputation.
Foot Anstey and Wild West both work with leadership teams to minimise the impact of reputation problems on their business. Let us guide you through some of our watch-outs to ensure you are prepped for the worst.
Jennifer Agate, Managing Associate – leads Foot Anstey’s specialist Reputation Management team and provides reputational legal advice to individual, corporate and charity clients, with a particular specialism in both the civil and criminal aspects of social media and cyber crime.
Richard Neary, Partner – an employment lawyer who primarily works in the media and technology sector with a focus on pro-actively reducing legal problems in a commercial way. He understands the innovative environment that clients operate in and their need to motivate, retain and develop skilled and entrepreneurial employees.
Wild West Communications
Georgie Upton, Director – heads up the Wild West team and is responsible for overseeing the strategic direction as well as issues management and brand reputation. Georgie has worked in consumer PR for 18 years and experience includes consumer lifestyle and travel brands including Morrisons, Marks & Spencer, Capri-Sun, diet-Coke, Watergate Bay, Tresco Island and Eden Project.
Aaron Huckett, Head of Digital, Wild Card and Wild West – with over ten years’ experience in the digital market – spanning social media, content and influencers. A consumer generalist, Aaron has experience within many different sectors including F&B, retail, interiors and fashion – this includes Tesco, TK Maxx, Homesense and Grosvenor Casinos.