The DMA Presents: Social Data – Measuring The Immeasurable
Social media influences almost every aspect of our lives. Consumers and organisations use it in many ways on a regular basis. With over 70% of online adults now using social media and more than 2 billion active accounts, a huge amount of social media data is being generated – data you can use to make decisions and drive your marketing strategies. But how do you manage so much social media data across so many platforms? How do you measure results? How do you integrate social data with other marketing? And how do you make sure you are compliant for GDPR? To hear the answers to these questions and more join us for an insightful and interactive session hosted by John Mitchison, Director of Policy and Compliance at the DMA and representatives from the DMA Social Media Council.