Welcome to an afternoon dedicated to all things ‘influencer’ with ‘Digital influencer or celebrity ambassador?’ Presented by PRCA.
And ‘It’ll never happen to me’: Are we all too exposed to a social media attack? Presented by Fat Media.
Digital influencer or celebrity ambassador?
Presented by PRCA
2:30pm – 3:45pm
Talent-led marketing delivered a 17:1 ROI in 2017 and saw digital influencers cement their place in the marketing mix. Getting a quality brand ambassador to extend the reach of your brand no longer requires deep pockets. Chaired by Danny Whatmough CMPRCA and MD of Integrated Media for Weber Shandwick, this panel event will include:
– Definitions – how do we define ‘influencers’ and ‘celebrities’ in an era when often these labels are increasingly becoming blurred
– Audiences – influencers and celebrities are great for reaching broad audiences but how do we ensure our targeting is efficient?
– Creativity and co-creation – what are the best practices for getting the most out of influencers?
– Budgets – increasingly marketers are shying away from influencer marketing because of over-inflated fees and agents taking big cuts – will we see the industry rebalance itself this year?
– The rise of campaign-based contracts – should we not be looking to approach influencer marketing in a more long-term, sustainable way?
– The next generation – Millennials and Generation Z are less influenced by celebrities than previous generations. Is there a danger that social influencers will head in this direction too?
Measurement – One of the biggest challenges with influencer marketing is measurement, how do we tackle this as an industry?
Panel discussion will include:
– Danny Whatmough, MD Integrated Media Weber Shandwick
– Sarah Penny, Head of Content at Celebrity Intelligence part of Centaur Media
– Heather Cowper, Founder Bristol Bloggers & Influencers
– James Ainsworth, Head of Content Prophecy Unlimited
Download latest report from Celebrity Intelligence.
‘It’ll never happen to me’: Are we all too exposed to a social media attack?
Presented by Fat Media
Social media has become the go-to destination for brands and influencers to mingle with customers, fans, and employees. We all understand the value that this interaction can offer and the importance of maintaining a social media presence, but what of the potential risks and pitfalls that these public conversations bring? With reputation-busting social media incidents regularly hitting the headlines, and cyber-crime on the rise, is it even still possible to manage these risks in such a real-time, fast-paced world? We’ve hand-picked a selection of cyber-security and reputation experts to drive the debate on the implications of social media risk for agencies, brands, and influencers. Topics we will explore include:
– What are the current risks and threats that an organisation or influencer needs to consider?
– How possible is it to protect against them?
– What are the future risks that will emerge and what implications will this have for brands and influencers?
The event will be hosted by Alexei Lee (Head of Social & PR, Fat Media), and confirmed panel members include:
– Jonathan Wood (MD of C2 Cyber – cyber security experts)
– Nicola Byrne (CEO Cloud90 SMM, and co-founder of RiskEye – reputation security)
– Jess Siggers, Instagram Influencer and photographer
– TBC Brand Representative
An opportunity to learn about the risks and remedies relating to social media, share stories and opinions, and ask the panel for advice.