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February 2018

New! Workout + Network with Origin Workspace

February 27, 2018 @ 7:30 am - 9:30 am
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
Free

Meet at 7.30am outside Origin Workspace at 40 Berkeley Square and get the day off to a great start with a run around the harbour (jogging and walking options available).
We’ll be back for an 8.30am breakfast and a short and snappy (ten minute) presentation. In support of our sponsorship of Social Media Week Bristol 2018 (26 February - 2 March 2018), the presentation will focus on using LinkedIn effectively and ten top tips for you to take away!

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Social Data – Measuring the Immeasurable? – SOLD OUT

February 27, 2018 @ 10:00 am - 11:30 am
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£20

Social media influences almost every aspect of our lives. Consumers and organisations use it in many ways on a regular basis. With over 70% of online adults now using social media and more than 2 billion active accounts, a huge amount of social media data is being generated...

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Why Collaboration Is Essential For Social Media Success in Tourism

February 27, 2018 @ 11:30 am - 1:30 pm
Everyman Cinema Bristol, Whiteladies Road
Bristol, BS8 2NH United Kingdom
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£20

In this session hosted by the team from VisitBristol, they will open up insights on their social media and content strategy.

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NEW! Measuring Not Counting – Finding the Bottom Line in Social

February 27, 2018 @ 12:00 pm - 1:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
£20

Social is under fire. #IPASocialWorks can help you fight back. Social’s use in marketing communications, customer insight, customer experience and relationship management is entrenched. But the commercial value it really delivers is not.

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Is Organic Social Reach Dead?- Part of Business West Wednesday

February 28, 2018 @ 9:30 am - 2:00 pm
Everyman Cinema Bristol, Whiteladies Road
Bristol, BS8 2NH United Kingdom
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£10

Climb Online will reveal how to make the most of today's 'pay to play' environment and easily attract new customers (all over the world).

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Google Digital Garage – Part of Business West Wednesday

February 28, 2018 @ 2:00 pm - 4:00 pm
Everyman Cinema Bristol, Whiteladies Road
Bristol, BS8 2NH United Kingdom
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FREE

In these two sessions for small businesses or aspiring social media marketers; you will learn about creating a social media strategy based on your business goals and how to create compelling content and develop a tone of voice that’s right for your business.

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I Chat, you Chat, WeChat: China’s One-Billion-User Super App! – Part of Business West Wednesday

February 28, 2018 @ 2:30 pm - 4:00 pm
River Cottage, St Johns Court, Whiteladies Road
Bristol, BS8 2QY United Kingdom
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£10

Calculating ROI on social media spend is a headache. Yet advances in the ability to directly link social content with eCommerce are making this easier and easier. Nowhere is this more true than in the world’s largest online retail market, China.

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The Secrets of Social Selling – Part of Business West Wednesday – EXTRA TICKETS ADDED

February 28, 2018 @ 2:30 pm - 4:00 pm
Rosa Tapas and Bar, 85 Whiteladies Road
Bristol, BS8 2NT United Kingdom
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£10

Learn the secrets behind social selling. The online world continues to grow everyday and social media is now at the forefront of everything we do. But how can we adapt traditional sales techniques to the modern world?

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Find Your Customers with Facebook – Part of Business West Wednesday – SOLD OUT

February 28, 2018 @ 3:30 pm - 4:30 pm
Bakesmiths, 65 Whiteladies Road
Bristol, BS8 2LY United Kingdom
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£10

With Facebook recently announcing there will be less News Feed space for public content, videos and posts, Business Owners Worldwide have started to question the value of social media for increasing stakeholder engagement?

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The Rules of Engagement Showcase: Social Media Week Special – SOLD OUT

February 28, 2018 @ 6:00 pm - 8:00 pm
Prophecy Unlimited, 1 Glass Wharf, Avon Street
Bristol, BS2 0EL United Kingdom
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£10.18

Are you looking for your first digital role, or to build on your existing skills? Luckily we have speakers to suit all abilities.

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March 2018

Grow Your Business Overseas Through Social & Digital Communication: Book a FREE 121 with an International Trade Advisor

March 1, 2018 @ 9:00 am - March 2, 2018 @ 4:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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FREE

Got a great business? Want to expand overseas but not sure how? Book a chat with an International Trade Advisor and learn how you could get started today!

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Exploring the Commercial Value of Authenticity

March 1, 2018 @ 3:30 pm - 4:30 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£15
E3 talk at Social Media Week 2018, Bristol

E3 Creative Directors Jack Ashdown and Nick Horne will be discussing the value of an authentic voice for brands. They will share key insights into the positive impacts for brands who have learned to ‘act like human beings’ to win trust and empathy with consumers.

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April 2018

Beyond Sponsored Posts: Brand and Performance Advertising on Facebook

April 23, 2018 @ 8:30 am - 9:30 am
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£15
Search Star at Social Media Week Bristol

In an age when the amount of content data out there is increasing exponentially, simply creating more online content is no longer an effective brand building strategy.

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Are You An Integrated Social Media Marketer? Five Ways To Be Certain

April 23, 2018 @ 2:30 pm - 3:30 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£15

How do you avoid leaving sales on the table by leveraging the power of an integrated digital plan that plays off the strengths of each channel. Noble Studios will lead a talk about how to win in the new competitive social landscape.

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Cut Through Content Shock

April 23, 2018 @ 4:30 pm - 6:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£15
Social Media Week, True Digital getting more value from social

In this session, experts from digital marketing agency True will help you step off the ‘stuff-generating’ treadmill and see how a more strategic, creative approach to your social activity can bring you better results.

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June 2019

[SOLD OUT] – SMW Bristol: How can you build your international B2B brand using social media?

June 10, 2019 @ 1:30 pm - 2:30 pm
Foot Anstey LLP, 2 Glass Wharf
Bristol, BS2 0FR United Kingdom
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£10

Social Media has infiltrated every aspect of our lives and has brought with it the good the bad and the ugly. It has put consumers in direct conversation with brands but what of businesses that operate within the B2B arena. As marketplaces like Amazon start to operate in this arena, businesses who sell to other businesses all over the world could well find themselves in a race to the bottom unless they can truly harness social channels to build their…

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SMW Bristol: International Digital Marketing Pow-wow 121 Sessions

June 10, 2019 @ 3:30 pm - June 11, 2019 @ 12:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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Free

Revitalise or launch your international digital marketing strategy with a private consultation with our digital experts. Ask Business West's friendly advisers Nigel and Charlie anything you’d like to know in an informal 20 minute chat. They can help with anything from social media advertising to internationalising your website, and help you get your brand out to worldwide audiences. They are up to date with market trends and industry tactics and how to use the most effective digital tools to attract…

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SMW Bristol: Celebrating creativity in social media – working with consumers to co-create a brand story

June 10, 2019 @ 5:30 pm - 6:30 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£20

You are invited to join the DMA for a whistle-stop tour of social media creative inspiration, with a focus on brands that galvanise their audience to co-create authentic content. See the campaigns that have bagged the awards, the gems that slipped under the radar and the reason creative social media cuts through. Hear from the brands that co-create and the DMA Social Council view on how to approach creative content in social channels. We will bring brand reps, agency-thinkers and…

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[SOLD OUT] – SMW Bristol: LinkedIn Business Development Surgery

June 11, 2019 - June 13, 2019
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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Multiple Events

This is an opportunity to book a 1 to 1 session with internationally recognised LinkedIn and Business Development Coach, Greg Cooper. LinkedIn is the online venue of choice for businesses. In Bristol alone, there are 320,000 members. If you sell to business professionals then LinkedIn is unquestionably the most effective tool to find, connect and engage with that audience. In this session you choose which aspect of LinkedIn to focus on, including: How to improve your profile and attract more enquiries How…

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[SOLD OUT ] – The Big Social Breakfast at Home – bringing outside social strategies in

June 11, 2019 @ 8:00 am - 10:00 am
Home Design Agency, 7 Unicorn Business Park
Bristol, BS4 4EX United Kingdom
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£15

Take Home, the UK’s leading employee experience and internal communications agency, and add Martin Fitzpatrick - a senior leader in B&Q’s Colleague Communications team, and you get an insightful talk on why social channels in internal comms are so important. Employee engagement and employee experience at work are hot topics right now and it’s proving crucial for brands to have an authentic, open culture - one that communicates with its employees on many levels… but how can this be done…

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[SOLD OUT] – SMW Bristol: Marketing to the Perennials – social media and the 50+ consumer

June 11, 2019 @ 1:00 pm - 2:30 pm
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
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£20

The 50+ demographic is the fastest growing group on social media and have the highest levels of disposable income in the UK. Like the perennials in your garden, they grow stronger each year but are perhaps the age group we take for granted in our marketing. In this presentation and panel discussion, we look at how the 50+ demographic are using social media and how we can use it most effectively to reach them as consumers. Panel speakers: Steven Manser…

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SMW Bristol: How to promote food and drink via social media – the winning recipe

June 11, 2019 @ 4:00 pm - 5:30 pm
SS Great Britain, Great Western Dockyard
Bristol, BS1 6TY United Kingdom
+ Google Map
£20

Social media continues to be a major influence on attracting visitors to a destination. Yet with the variety of social media platforms around the world, changing algorithms, and non-stop parade of food images, it is increasingly difficult to capture the food lover’s eye. Social media, and how consumers are using it, is changing. In this session, you'll hear from Shonette Laffy, who oversees the social media strategy for Visit Bristol. She'll share her secrets about how the social media game…

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SMW Bristol: Bournemouth University Drinks Reception

June 11, 2019 @ 5:30 pm - 7:30 pm
The Florist, 69 Park Street
Bristol, BS1 5PB United Kingdom
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Free

Bournemouth University (BU) is proud to be an official partner of Bristol Social Media Week and we are hosting a networking drinks reception, bringing together social media week attendees and a range of BU alumni now living in Bristol and working in the digital sector. It’s also a great opportunity to find out about some of the latest research into our digital and technological future as BU’s award-winning communications team discuss their recent #digitechfutures campaign, which explores everything from visual…

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SMW Bristol: Travel Massive

June 11, 2019 @ 6:00 pm - 8:00 pm
SS Great Britain, Great Western Dockyard
Bristol, BS1 6TY United Kingdom
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£5

Our Travel Massive Bristol networking and social event will be on Tuesday 11 June 2019 at Brunel's SS Great Britain, and this is also a special event as part of Social Media Week Bristol. We warmly welcome travel and hospitality businesses, hotels, visitor attractions, travel start-ups, travel agents, writers, bloggers, PRs and anyone who works in travel to network and mingle over a drink at our event. The event will run from 6pm to 8pm and SS Great Britain will…

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SMW Bristol: Harnessing the Power of Play

June 12, 2019 @ 11:00 am - 12:30 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
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£15

With so much digital noise out there, how can brands deliver experiences that capture their customers’ attention? Use of play to power learning is a tried-and-tested technique, because participation in games helps us to build stronger memories. With recent research showing how much influence memory-building can have on brand choice, campaigns that encourage play should be a key tactic in every marketer’s toolkit. Alexei Lee, Head of Comms at Fat Media and Dr Panagiotis Petridis, Senior Lecturer in Gamification at…

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[SOLD OUT] – SMW Bristol: Sketchnoting for Social – not just for the artists!

June 12, 2019 @ 1:00 pm - 2:00 pm
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
+ Google Map
£15

Do you want to enhance your social content, learn more effectively, create raw authenticity and engage your audience? This introduction to sketchnoting workshop will give you the foundations to build on a new skill. A skill which can enhance social in all its worth, whether that’s social media or just helping you connect with your audience in a deeper way. It provides a niche avenue to improve and add to your content streams enabling you to create a different type…

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LAST TICKETS – SMW Bristol: Instagram Stories are changing the newsfeed – How Social is becoming a Story

June 12, 2019 @ 1:00 pm - 2:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£20

The IPA presents member agency, Social Life, who will look at the paradigm shift toward Stories and away from feeds in social. They will demonstrate some of the ways in which the agency has taken advantage of and contributed to this change in behaviour with some of the best Instagram Stories of the past two years. The Institute of Practitioners in Advertising (IPA)  UK advertising agencies are fast-paced, dynamic and produce advertising, media and marketing that is the envy of the world. That’s why…

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SMW Bristol: Inclusive marketing – Show your diversity values in your campaigns

June 12, 2019 @ 2:15 pm - 3:15 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£15

People want to see themselves reflected in media so being aware of the diversity within your target audience is important. Simply adding diverse ‘token’ content designed to sell more products can be seen as inauthentic. Brands today are being held accountable for their actions more so than ever before. Examples include Pepsi’s 2017 Kendall Jenner ad or the H&M 'monkey' hoodie. In this talk, we will cover how marketers can be part of the movement for inclusive marketing using social…

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[SOLD OUT] – SMW Bristol: It’s A Long Way To The Top If You Wanna Stop The Scroll

June 12, 2019 @ 4:00 pm - 5:00 pm
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
+ Google Map
£15

Cutting through the noise on social media in today’s busy world is no easy business, especially if you’re a marketing manager trying to increase engagement for an uninspiring brand or product. When you’re competing for attention against the likes of super brands like Nike or Spotify, how do you create content that is worthy of someone’s time and attention? In this talk, Gertie Goddard, Senior Digital Marketing Executive at Noisy Little Monkey will give you some practical advice on how to capture…

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[SOLD OUT] – SMW Bristol: Rules of Engagement – SMW Special

June 12, 2019 @ 6:00 pm - 8:00 pm
Prophecy Unlimited, 1 Glass Wharf
Bristol, BS2 0ZX United Kingdom
+ Google Map
£8.06

Bristol is full of brilliant storytellers, and we’re here to showcase some of the best for you in this series of talks and a panel discussion. First up, Ben Roberts will talk to us about building your business around a common thread, making sure that all of your content and communications is in line with your goals and values. We’ll then have Meg Pope from Duchess Media sharing her experience of telling the stories of some of Bristol’s best independent…

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SMW Bristol: Small Business Social Media Summit

June 13, 2019 @ 10:00 am - 1:00 pm
Everyman Cinema Bristol, Whiteladies Road
Bristol, BS8 2NH United Kingdom
+ Google Map
£20

The Small Business Social Media Summit returns for a third year! Join fast growing national small business network Enterprise Nation for three hours of expert insight into how start-ups, entrepreneurs and small business owners can make the most of social media. Hosted by Bristol-based journalist and Enterprise Nation head of content Dan Martin and featuring top experts and entrepreneurs who have successfully used social platforms to make sales, you’ll leave with all you need for an effective social media strategy. 10am: Arrival…

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SMW Bristol: Social Ethics – long overdue or the end of social freedom?

June 13, 2019 @ 11:00 am - 12:30 pm
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
+ Google Map
£20

How can digital marketers and influencers get the best results from social platforms without compromising their success and their audience? Should an ethical code govern how social platforms are used? Are professionals and influencers acting responsibly? Chaired by ethics guru Claire Walker FPRCA, CEO, Firefly Communications, a panel of experts will debate the optimum ways to engage responsibly with influencers and audiences via social and what best practice could, or should, look like. Tim Arnoo, Founder, Fanbytes, and digital marketer Rax Lakhani CPRCA,…

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SMW Bristol: Storytelling in the digital age

June 13, 2019 @ 1:30 pm - 3:00 pm
Everyman Cinema Bristol, Whiteladies Road
Bristol, BS8 2NH United Kingdom
+ Google Map
£15

Susannah will explain how to tell your story in the digital age. What can companies learn from journalists when communicating on social media? What are the best video techniques to use to get your message across? She’ll explain why the profile of your audience matters, provide presentation tips for anyone in the spotlight and discuss best practice when recording on smart phones. Susannah Streeter is a broadcaster with two decades national and international experience in TV, radio and online. A former reporter for BBC…

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SMW Bristol: The Narrative Gap

June 13, 2019 @ 4:00 pm - 5:30 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£15

SMW Bristol: The Narrative Gap – narrow the distance between the story you want to tell and version your audience hears. Hot off the heels of the sell-out Social Media Week 2018 session 'Content Shock', True Digital are back for Social Media Week 2019 with a powerful presentation on how brands can bridge 'The Narrative Gap' followed by a panel discussion. The Narrative Gap is the distance between the story businesses want to tell and the story that is heard,…

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SMW Bristol: Closing Party

June 13, 2019 @ 6:00 pm - 9:00 pm
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
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£12

Put the social into Social Media Week and join organisers, speakers, sponsors and partners at our closing party on Thursday 13 June from 6-9pm. Meet offline the people you’ve been following on the #SMWBristol hashtag. Hosted by our Social Media Week ambassadors, there will be a light-hearted informal panel drawing on their thoughts on what have been the highlights of the week, breakthrough trends and more. Hosted in the NEW members lounge at Origin Workspace, drinks and nibbles are included in…

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[SOLD OUT] – SMW Bristol: How to tell stories through video content with personality

June 14, 2019 @ 10:00 am - 11:30 am
Origin Workspace, 40 Berkeley Square
Bristol, BS8 1HU United Kingdom
+ Google Map
£15

In a world where decisions from customers are influenced by their digital aspirations how are individual companies to connect with their target audience and stand out? At Jones Millbank, we have always told stories and importantly we’ve always adapted stories to engage different people effectively. In our session we'll explore storytelling and how it came to be in the first place, we’ll look at how it’s evolved and what methods we can use from a video perspective to help create…

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SMW Bristol: Smart Content Creatively Delivered

June 14, 2019 @ 10:00 am - 11:00 am
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£15

The business benefit of having a personalised content strategy is abundantly clear. In a recent Salesforce survey, 65% of customers said that targeted content influences their brand loyalty, and 52% said that they would switch away from brands that don’t tailor their communications. However, whilst many brands already recognise that harnessing the information and data they hold about their users and customers is both valuable and important, not all are managing to deliver successfully on their ambitions or to utilise…

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[SOLD OUT] – SMW Bristol: Reignite Your Instagram

June 14, 2019 @ 12:00 pm - 1:30 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£20

Instagram has continued to prove itself as a social juggernaut within the last year, with an increase to 1 billion monthly active users and more than 500 million of those using the platform every day. So how do you get your content seen among all the big influencers and bots? In this creative and strategic workshop, Instagram experts Jess Siggers and Keri Hudson will show you how to up your Instagram game. Latest stats show that Instagram Story-watching is set…

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SMW Bristol: So you want to start a podcast? A beginners workshop to storytelling through sound

June 14, 2019 @ 3:00 pm - 4:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£15

Despite being around for 15 years, 2019 has been labelled ‘The Year of the Podcast’. It seems every woman, man, brand and inanimate object (yes really) has one. Why? Because audio has a unique ability to tell stories that move us, inspire us and touch our souls. In this session, Gareth Evans, founder of Bristol-based podcast agency EighteenSixty shares his knowledge, tips, tricks and advice to help you with the process of launching a podcast. Whether you’re a brand with fascinating…

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SMW Bristol: Maximising Social Media for SEO

June 14, 2019 @ 4:00 pm - 5:00 pm
Engine Shed, Bristol, Station Approach
Bristol, BS1 6QH United Kingdom
+ Google Map
£15

This session will take a look at the data-driven approach to how social media affects SEO. It will be full of useful takeaways and practical advice, which you will be able to implement immediately on your own website to enhance the effect your social media channels have on your SEO. We will show you examples and tools you can use to grow your organic traffic with the help of social media. Please Bring Your Laptop. About Accelerate Agency Accelerate Agency…

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