Last month a delegation from Bristol flew to Warsaw to join a stellar line up of industry professionals speaking at the first Social Media Week Warsaw conference.
The two-day conference included keynote talks, workshops and breakout sessions hosted over three floors at the historic Reduta Bank building.
The conference kicked off with a welcome from Piotr Chmielewski, CEO of Social Media Now, and organiser of #SMWWarsaw. The rest of the day was split between two stages packed with 30 min talks covering everything from algorithm updates, social advertising measurement, to WeChat and influencers.
While the majority of the conference was delivered in Polish, Maarten Reijgersberg organiser of Social Media Week Netherlands and founder of RauwCC highlighted in his keynote why different languages won’t pose a barrier to collaboration and exchange of ideas in a few years.
Maarten went through the top five tech trends in social media that were covered in great length at SMWNY back in April. One of the trends that stood out to Maarten was the development of Google Pixel Buds, a small ear piece that can translate up to 40 languages in real-time.
Maarten also shared other tech trends that will be impacting the way we communicate on social, in particular how 360 videos will enhance our experiences, and how personalised bots will bring us closer to loved ones.
From tech connecting people around the globe, to brands connecting with influencers, Alexei Lee, Head of Social & PR at Fat Media took to the stage to talk about the blurred lines of working with influencers and what happens when influencers become advertisers.
Here are three tips Alexei had for businesses considering working with influencers:
- Make sure the influencer you work with fully discloses any arranged paid partnerships.
- Creative control – trust the influencer to know exactly the content their audiences respond best to. Allow the influencer to have creative control on a campaign to ensure content is authentic.
- Technical checklist – make sure any links the influencer includes about your brand is “no follow”.
— Social Media Week Bristol (@smwbristol) June 14, 2018
With the first day out of the way, it was time for some sight-seeing and networking.
The second day kicked off with Susannah Streeter, a BBC presenter interviewing Mel Bound, founder of This Mum Runs about how she grew her community using Facebook groups.
The talk highlighted the importance of being authentic when growing a community on social. On the big screen, we were shown videos of women empowering women with clear This Mum Runs brand messaging and values fuelled by activity on social.
Susannah Streeter carried on the conversation about how brands tell their story on social through video.
The key to telling your story effectively through video is to think about the message you want the audience to take away “a smartphone can do a video just enough justice as a whole camera crew if your message is clear and delivered clearly.” stressed Susannah who is a presenter and correspondent for BBC news and current affairs programmes.
Susannah’s latest venture is focusing on making sure that individuals and brands have the tools and resources to make video work for their business. Her business Presentable combines a mixture of video training, script writing and video production to ensure brand messaging comes across emotive, to the point and in the right formats for social use.
For the rest of the conference the team had a chance to meet local businesses, professionals and agencies working together to create campaigns that resonate local values and follow global trends.
Thanks to the team at Social Media Week Now for putting on a great conference and the warm welcome our speakers received while visiting the beautiful city of Warsaw.
Also a special thanks to Business West and the bursary support from the European Regional Development Fund, and the Department for International Trade that made it possible for Bristol speakers to take part in SMW Warsaw.
See you all at Social Media Week Bristol in 2019.