Sponsor spotlight – Fourth Floor Creative

Fourth Floor Creative works with influencers and their own in-house production team to produce amazing branded video content and experiences that get millions of views on YouTube, Twitch, Instagram, and elsewhere.

They help brands cleanly and easily connect with the right influencers (and their communities), making audience outreach and increased brand awareness simple, impactful, and profitable.

As well as bringing businesses branded content and advertising, they work with the creators to enable them to run and grow their channels and personal brands, from sponsorship and appearances, to merchandising, social channel management and more.

Social Media Week Bristol is thrilled to have Fourth Floor Creative involved as an agency sponsor this year. We sat down to chat with Rich Keith, Managing Director about what they have in store for us.

Hi Rich, can you tell us what your SMWBristol event is all about?

How to work with influencers, and partnering with the right online content creators. It’s a powerful tactic and growing strategy for advertisers, marketers, and PRs.

And who can we expect to hear from?

We’ll be revealing what we’ve learned working with clients such as Activision-Blizzard, Channel 4, Square-Enix and Google. YouTube and Twitch network ‘The Yogscast’ will talk about the best ways to work with creators and specialist law firm ‘Purewell & Partners’ will outline the legal and regulatory framework for working with influencers. Also, Tubular Labs will explain who watches what and why, and we’ll also have a panel of YouTubers, streamers and Instagram stars who will reveal how they work and what their audiences are interested in.

It certainly sounds like a packed line up! What can the audience expect to learn from your event?

How to make the most of working with influencers, including examples of the best practice to adopt, including case studies and deep data dives and, of course, the pitfalls to avoid to be successful. We’ll also delve into the reason creators want to work with brands and partners, and how they have grown their audiences.

Social Media Week Bristol takes place between 10-14 June.

You can book tickets to Social Media Week, including Fourth Floor Creative’s event on this website when the schedule goes live in April. Sign up in our footer to be the first to hear about new events.

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