Noisy Little Monkey is the digital marketing agency that drives genuine business growth through Search, Social and Inbound Marketing. Experts in growing website traffic, generating qualified leads and nurturing them through to close, Noisy Little Monkey is the marketing agency that’s famous for making profit fun.
They’re hosting an event on Wednesday 12th June at Social Media Week Bristol – you’ll catch them at Origin Workspace where Gertie Goddard (Senior Digital Marketing Executive) will show you how to “stop the scroll” and capture attention online.
We caught up with Noisy Little Monkey’s Creative Director, Natasha Baldwin, ahead of their talk to find out more about how Noisy Little Monkey approaches social media for themselves and for their clients.
Hey Natasha. First things first, when it comes to managing social media do you have any favourite tools which you can recommend to Social Media Week attendees?
Yes! In terms of social scheduling, there are a lot of great ones out there but Sprout Social and Buffer are my go-to tools. They’re fundamentally the same but do monitoring and reporting slightly differently so depending on what you need and the budget you have, they’re the ones I’d suggest checking out first.
For reporting, the native channels have great analytics insight but if you’re looking for a bit more comparison or extra detail RivalIQ or Fanpage Karma might be useful.
If you’re on the hunt for a free scheduling tool – check out Hootsuite. It has a free option which is great if you need to manage no more than three social profiles. None of the tools I’ve mentioned so far work particularly well for Instagram so if you want a recommendation, take a look at Later and Onlypult for this platform specifically.
When it comes to designing images for social media (and if you consider yourself as someone who isn’t much of a designer) you should use Canva. It has some great templates for the different social media platforms and is also a good place to go if you’re stuck for design inspiration!
If you manage social media for a B2B or professional services organisation, it can be really hard to stand out from the crowd – especially when you’re competing against the likes of Nike and Spotify online. For those types of smaller businesses, how would you recommend they stand out online and cut through the noise?
I’d recommend focusing on social channels where you know your audience is active. There’s no point broadcasting messages out on all the social media channels just for the sake of it. For example, Instagram isn’t often going to be the first port of call for B2B but for brands like Nike and other e-commerce retailers, it’s a really successful channel because they have a lot of great visual assets and have a large demographic who use that platform.
Another thing you’ll want to consider is the type of content you put online. You need to find a balance between using social media to broadcast messages about what you sell versus sharing interesting and useful content for your followers. At Noisy Little Monkey, we like to use the rule of thirds to make sure we’re getting the balance right.
Finally, everyone’s timelines nowadays are totally saturated in content from friends, family and brands alike. In order to create meaningful relationships with your followers online and make sure you stop the scroll, it’s going to come down to being able to demonstrate that you’re a trusted expert in your industry. So think about how you can get people to trust your brand and how you can demonstrate why you’re different. Ask existing customers for testimonials, create case studies, win awards, provide content that is actually useful and start working your way towards creating ambassadors for your brand who will amplify your messages online.
When it comes to social media, content is key to generating engagement. What process does Noisy Little Monkey go through in order to make sure they’re generating fresh ideas for themselves and for their clients?
There are four things to think about when it comes to brainstorming ideas for social content. Those things are: planning, pricing, people, and purpose.
Before you start planning content, you need to ask yourself: what is the goal of the social campaign? Is it to drive traffic to your website? Increase engagement on your social profiles? Or maybe you want to increase conversions on your site? The answer to this question is going to change the tactics you use and ultimately the content you put out on your social profiles.
Next, consider how much budget you can put towards a campaign – how much budget you have will affect your strategy. For example, a lot of online content is now in video format. If you want to keep up with this trend but don’t have the budget to throw at producing a piece of high-quality film, why not consider a cheaper alternative such as live video?
Another important factor when it comes to brainstorming content for social media is understanding your audience. At Noisy Little Monkey, we always start with making sure we understand the client and their audience first. There have been instances in the past where we’ve had really amazing ideas – weird and wonderful content that will drive engagement online – but then when we’ve taken them to the client, the ideas haven’t really hit the mark. You’re better off making sure you really understand the tone of voice of the client and the audience that the content is for. That way, you come up with the right stories and the right kinds of campaigns that will attract the right people.
Finally, it’s no good coming up with content ideas on your own. When it comes to brainstorming creative, we’ll always get in other people from different teams and bounce ideas off each other. Another tactic I’d recommend is taking a look at your client’s competitors and see what they’re doing online – can you learn anything from their mistakes?